Announcement
Is
Made Friday;
He Also Now Owns
Mazda
Franchise
BY JOHN M. JONES
JR.
EDITOR
Lennie Lawson, whose
lengthy automotive career has previously been linked mainly with the sale of Chevrolet products,
announced Friday that he has purchased Gateway Ford, Lincoln-Mercury, Inc., as well as the Mazda
franchise for Greeneville.
The announcement was made in a news release,
in which he stated that the purchase of Gateway Ford Lincoln-Mercury and the Mazda franchise was
finalized on Aug. 14.
On that date, Lawson said in the release, he became
the sole owner of Gateway and started working full-time at that dealership, which will combine both
the Ford, Lincoln-Mercury franchise and the Mazda franchise.
Previously,
the principal owner of Gateway Ford, Lincoln-Mercury and the Mazda franchise was Greeneville
businessman Kent Bewley.
"Gateway Ford, Lincoln-Mercury-Mazda and our
Quick Lane service centers welcome the opportunity to offer affordable maintenance and repair
services to all of our previous customers," Lawson said.
He added, "We
are very excited about the opportunities at Gateway."
The business is
located at 1055 W. Andrew Johnson Highway.
YEAR OF
CHANGES
Friday's announcement came at the end of 13 months of
dramatic changes in Lennie Lawson's involvement in the automobile business in
Greeneville.
In September 2008, he and his father, Max Lawson, sold their
interests in several automotive dealerships and properties, including Lawson Chevrolet and Mountain
Mazda, to Bewley, a Greeneville businessman and former partner.
In
addition to selling his interests in Lawson Chevrolet and Mountain Mazda, Lennie Lawson sold to
Bewley his interests in Gateway Ford, Lincoln-Mercury, Carolina Chevrolet, and Toyota of Bristol,
along with several other related companies and properties.
At the time,
Lawson had been dealer-operator of Lawson Chevrolet since 1994, and he was general manager of Lawson
Mountain Imports, which did business as Mountain Mazda.
EXTENSIVE
BACKGROUND
The Lawsons' sale of their various automotive interests in
2008 came after 37 years of major involvement in the automobile business
here.
The Lawson family had entered the local automotive business in
Greeneville in 1971 with the purchase of what was then Bewley Chevrolet from Joe L. Bewley, who is
now deceased.
Lawson Chevrolet opened on Aug. 2, 1971. Lawson Mountain
Imports (Mountain Mazda) was established by the Lawsons in 1977.
Later,
the family became partners with others, including Kent Bewley, in those and other automobile
dealerships.
Before the Lawson family sold their automotive interests to
Bewley in September 2008, Lawson Chevrolet was owned by Max Lawson, Lennie Lawson, Kent Bewley,
Daniel Johnson, and Susan Holzschuh. Lawson Mountain Imports (Mountain Mazda) had the same
owners.
In April 2009, after an absence from the new-car automobile
dealership business for seven months, Lawson returned to the leadership of Lawson Chevrolet
(although not to an ownership position) at the request of his former
partners.
He managed the Chevrolet dealership from that time until his
purchase of Gateway Ford Lincoln-Mercury in August, and has not been involved in the management of
Lawson Chevrolet since that time.
COLLISION REPAIR
CENTER
Meanwhile, in February 2009, Lennie Lawson and his son, Blaine
Lawson, opened and began operating Lawson Collision Repair Center (a company unrelated to Lawson
Chevrolet) next to the new Pal's restaurant location on U.S. Hwy. 11E (East Andrew Johnson Highway)
in Greeneville.
The collision center continues to provide collision and
frame repair as well as professional paint services at the current location (the former John Deere
dealership facility).
"We have a great team at Lawson Collision, and our
business grows every month," said Blaine Lawson in the news release Friday.
'STRANGER THINGS HAVE HAPPENED'
Lennie Lawson made it clear
in the news release Friday that his business focus is now entirely on the Gateway Ford
dealership.
The formalities of transferring the Ford Lincoln-Mercury
franchise to him have been completed he said, and the process of making the transfer for the Mazda
franchise is under way.
Both franchises will operate as parts of the
combined Gateway dealership, said Lawson, who is dealer and general manager of the
business.
He also clarified in the news release why he did not repurchase
the Chevrolet dealership that he and his family had operated and co-owned for many
years.
"With GM in bankruptcy," he said, "we were unable to obtain the
necessary financing to buy the Chevy store.
"Ford was able to avoid
bankruptcy, and Ford Motor Credit was available to provide 'Floor Plan' financing to us -- so we
became the Ford dealer in Greeneville."
He added, "Stranger things have
happened."
OPTIMISM ABOUT FUTURE
Lawson expressed optimism about the future.
"The
economy is starting to show signs of recovery," he said in the news release, "and we're seeing a
strong rebound in traffic, sales and service business at Gateway.
"Banks
are loaning money again, and the manufacturers are building more
product.
"Our biggest problem now is getting enough new and used vehicles
to sell," he said.
"People are looking for value," he said, "and Gateway
is in a position to offer it with great quality products and aggressive pricing -- we're ready to
go."
DECISION TO DELAY ANNOUNCEMENT
Asked in an interview Friday why he did not announce the purchase of the
dealership earlier, he said that the decision to delay the announcement had been "a Gateway team
decision."
"Everyone wanted to make sure we were ready to be the kind of
dealership our customers deserve," he said.
"There had been so much
change and turmoil in the automotive market, even locally, and we needed to ensure that we had
properly adjusted to the new realities.
"That takes a lot of
strategizing, training, and teamwork to make it work.
"Everyone at
Gateway is ready to serve Greene County and upper East Tennessee with the selection, pricing,
quality of service, and a simple, friendly buying experience -- we just wanted to make sure we had
it right before we made the announcement.
"We're ready."